Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland. We are a non-departmental public body of the Department for the Economy and we work closely with other tourism bodies to help develop the visitor economy here and to market Northern Ireland to incoming visitors.
Tourism NI’s mission is to provide strategic leadership and work collaboratively to accelerate growth in Tourism. We will do this by investing in tourism enterprise, the development of world-class products, experiences and events; and the promotion of Northern Ireland as a must-see destination to markets which offer the greatest potential for growth. Our vision is that Northern Ireland is an internationally competitive destination renowned for world class 3-5 day breaks.
Tourism NI aspires to be enterprising, with an entrepreneurial culture. Our Core Values are that we: Act with Integrity, Passion and Excellence and We deliver through Leadership, Innovation and Collaboration. Tourism Northern Ireland (Tourism NI) is the trading name of the Northern Ireland Tourist Board.
Why Tourism NI is supporting Boardroom Apprentice
“The Board has expressed its wish to see a wider pool of suitably qualified and experienced candidates for future Board membership coming forward and is keen to support that aim.”