We are the British Tourist Authority (BTA), operating under the brand names VisitBritain and VisitEngland. As the national tourism agency, we work to raise Britain’s profile, increase the volume and value of tourism exports and develop England’s visitor economy, working with organisations of all sizes and specialities.
We are funded by the UK Government’s Department for Culture, Media and Sport (DCMS) and function as a non-departmental public body as established in the Development of Tourism Act 1969.
VisitEngland leads and enables a sustainable and resilient visitor economy through a simplified regional structure for English tourism, business support, guidance and training and the championing of domestic tourism.
Why the Visit England Advisory Board is supporting Boardroom Apprentice
We have supported the apprentice scheme since its inception. The Board is a great believer in the value and opportunity this scheme provides to those interested in becoming board members of public bodies. Throughout the year, the apprentice is mentored and given the opportunity to attend all board meetings and meetings of the Audit & Risk and Remuneration & People committees.
Location of Board and Committee Meetings
Board and committee meetings are held across England – in 2025, we currently plan to hold meetings in Birmingham, London, the North East and South West. In person attendance is strongly encouraged.
Frequency and timing of board/committee meetings
There are 4 Board meetings each year plus 1 strategy day, where colleagues from the VisitBritain Board also join. Board meetings are usually 4 hours in duration starting at 10 am. The Board has 2 sub committees, Audit & Risk and Remuneration & People, who meet 4 and 3 times each year respectively. These meetings are shorter, usually of 2 – 3 hours in duration.
Date of Board Meetings (January 2025 – December 2025)
11 March, 3 June, 9 September, 21 October (Joint Strategy Day), 18 November
Committee of the Boards and meeting dates (January 2025 – December 2025)
Audit and Risk:
21 January
13 March
10 June
18 November
Remuneration and People:
14 January
29 April
2 September
Security Checks
Basic DBS check
Payment of travel expenses
Yes
